Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "3465"
  #_source: array:26 [
    "id" => "3465"
    "slug" => "commentary-on-asc-ehrenbergs-theory-or-well-based-results-which-comes-first"
    "yearMonth" => "1994-01"
    "year" => "1994"
    "title" => "Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?""
    "description" => "BEMMAOR, A.C. (1994). Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?". Dans: G. LAURENT, G.L. LILIEN, B. PRAS eds. <i>Research Traditions in Marketing</i>. 1st ed. Boston, MA: Kluwer Academic Publishers, pp. 109-115."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Research Traditions in Marketing"
    "keywords" => array:3 [
      0 => "Double jeopardy"
      1 => "Niche brands"
      2 => "Change-of-pace brands"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "109-115"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce commentaire montre certaines limites de l'approche d'Ehrenberg, en particulier le manque de relevé systématique du paramètre de fidélité à la marque du modèle Dirichlet, ainsi que l'inadéquation du modèle dans la saisie du phénomène de "perte double". Il explique cette incompatibilité par l'hétérogénéité des niveaux de distribution des marques, contrairement aux hypothèses du modèle Dirichlet classique."
      "en" => "This commentary reports some of the limitations of Ehrenberg's approach, in particular with respect to the lack of reproducible parameter estimates and the inadequacy of the Dirichlet model to capture the "double jeopardy" effect. It explains this failure by the varying distribution levels across brands, inconsistent with the assumption embedded in the standard Dirichlet model."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-19T12:21:59.000Z"
    "docTitle" => "Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?""
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => "<a href="#">Double jeopardy</a>, <a href="#">Niche brands</a>, <a href="#">Change-of-pace brands</a>"
    "docPreview" => "<b>Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?"</b><br><span>1994-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Commentary on ASC Ehrenberg's "Theory or Well-Based Results: Which Comes First?"</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.281917
  +"parent": null
}