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Chapitres (2010), Strategy: Process, Content, Context. An International Perspective (4th edition), South-Western Cengage Learning, pp. 796-822

Case12. Aditya Birla Group: The Indian Multinational

Kumara Mangalam Birla, the Chairman of the Aditya Birla Group has been redesigning its operations since 1995 when he inherited the family business at the age of 28. The chapter describes the evolution of Aditya Birla Group, the Group?s growth strategy, its rationale for re-designing the conglomerate, internationalizing its businesses and managing the change process of a family owned organization to a professionalized business group that is currently charting its path to becoming a Fortune 500 company.

SOM, A. (2010). Case12. Aditya Birla Group: The Indian Multinational. In: Strategy: Process, Content, Context. An International Perspective (4th edition). 1st ed. South-Western Cengage Learning, pp. 796-822.

Mots clés : #Business-familial, #Conglomérat-diversifié, #Culture, #Inde, #Transformation