The case analyzes Vodafone's growth through acquisitions and the subsequent integration of acquired units with a key focus on how it manages to coordinate its businesses on a global scale.
SOM, A. (2008). Case 3-11: Vodafone, E Pluribus Enum. In: Strategic Management and Competitive Advantage. Concepts and Cases (2nd edition). 1st ed. Pearson Prentice Hall, pp. 3-122-3-137.