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Chapitres (2005), Strategy. Analysis and Practice. Text and Cases, McGraw-Hill, pp. 123-142

CAS. LVMH: Managing the Multi-brand Conglomerate

Cas 8

SOM, A. (2005). CAS. LVMH: Managing the Multi-brand Conglomerate. In: Strategy. Analysis and Practice. Text and Cases. 1st ed. McGraw-Hill, pp. 123-142.