Etudes de cas déposées (2006), ESSEC Business School
Carrefour Korea: not ready for Kimchi
This case analyses Carrefour Korea's failure by observing: (1) the market condition of Korean discount retail industry, (2) the market economies of local competitors, (3) the process of Carrefour Korea's localisation, and finally (4) the business strategies of each competitor in this near-saturated market. Lien vers l'article
SOM, A. and SUNG, Y. (2006). Carrefour Korea: not ready for Kimchi. ESSEC Business School.
Mots clés : #Upscale-retail-industry, #Specifications, #Localisation, #Middle, #class, #Discount-retail-stores, #Pointcard-system, #Local-adaptation, #Failure, #Korea, #Growth, #Entry, #Mass-consumption, #Pre, #occupation-of-sites, #Strategy-and-General-Management