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Etudes de cas déposées (2006), ESSEC Business School

Carrefour Korea: not ready for Kimchi

SOM Ashok , Sung Y.

This case analyses Carrefour Korea's failure by observing: (1) the market condition of Korean discount retail industry, (2) the market economies of local competitors, (3) the process of Carrefour Korea's localisation, and finally (4) the business strategies of each competitor in this near-saturated market. Lien vers l'article

SOM, A. and SUNG, Y. (2006). Carrefour Korea: not ready for Kimchi. ESSEC Business School.

Mots clés : #Upscale-retail-industry, #Specifications, #Localisation, #Middle, #class, #Discount-retail-stores, #Pointcard-system, #Local-adaptation, #Failure, #Korea, #Growth, #Entry, #Mass-consumption, #Pre, #occupation-of-sites, #Strategy-and-General-Management