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Etudes de cas déposées (2004), ESSEC Business School

Carrefour Chevere!

SOM Ashok , Torres I.

The case discusses and highlights: (1) the entry strategy of Carrefour and the Latin market, (2) its growth strategy by acquisitions, (3) the linkage of its strategic intent of profitability, core competence, organisational capability and it business strategy, (4) marketing, pricing, branding, use of private label strategy, and (5) its overall strategy of conquering markets by fast local adaptation to individual markets and its responsiveness to local businesses focussing on Latin America and the Colombian market. Lien vers l'article

SOM, A. and TORRES, I. (2004). Carrefour Chevere! ESSEC Business School.

Mots clés : #Managing-a-global-corporation, #Transnational-strategy, #International-marketing, #Cultural-influence, #Mass-consumption, #Private-labels, #Local-responsiveness, #Growth-and-adaptation, #Promotional-campaigns, #Retail-industry, #Food, #France, #Latin-America, #Colombia, #Strategy-and-General-Management