Etudes de cas déposées
Année
2012
Auteurs
BOURGEON Laurent, PÉRON Claire
Abstract
Brandon, the Transporter is an introductory case study illustrating the various components of strategy definition. This case study illustrates the application of the strategic concepts to a SME evolving in a competitive environment.
BOURGEON, L. et PÉRON, C. (2012). Brandon, the transporteur. ESSEC Business School.