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Chapitres (2018), The Management of Luxury, Kogan Page Ltd, pp. 177-186

Brand Charismatic Legitimacy and Marketing of Adoration

DION Delphine , ARNOULD E.

DION, D. and ARNOULD, E. (2018). Brand Charismatic Legitimacy and Marketing of Adoration. In: S. Reinecke et B. Berghaus (ed.). The Management of Luxury. 2 ed. Kogan Page Ltd, pp. 177-186.