Retour aux résultats
Communications dans une conférence (2019), 3rd Singapore International Conference on Management, Business, Economic and Social Science

Big Discounts Might Backfire on Consumers’ Affective States

TALEBI A., PROKOPEC Sonja

TALEBI, A. and PROKOPEC, S. (2019). Big Discounts Might Backfire on Consumers’ Affective States. In: 3rd Singapore International Conference on Management, Business, Economic and Social Science.