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Communications dans une conférence (2018), 31st European Marketing Academy (EMAC) Doctoral Colloquium

Big Discounts Might Backfire on Consumer Satisfaction

TALEBI A., PROKOPEC Sonja

TALEBI, A. and PROKOPEC, S. (2018). Big Discounts Might Backfire on Consumer Satisfaction. In: 31st European Marketing Academy (EMAC) Doctoral Colloquium.