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Actes d'une conférence (2006), 2006 North America ACR Conference, Association for Consumer Research (ACR)

Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation

Krishnamurthy Parthasarthy, Prokopec Sonja

KRISHNAMURTHY, P. and PROKOPEC, S. (2006). Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation. In: 2006 North America ACR Conference. Association for Consumer Research (ACR).