Communications dans une conférence (2020), 2020 Monaco Symposium on Luxury

Battling for a Share of Memory: The Case of Luxury Car Brands Across Four Cultures

CHANDON Jean-Louis, LAURENT Gilles , LAMBERT-PANDRAUD R.

CHANDON, J.L., LAURENT, G. and LAMBERT-PANDRAUD, R. (2020). Battling for a Share of Memory: The Case of Luxury Car Brands Across Four Cultures. In: 2020 Monaco Symposium on Luxury.