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Communications dans une conférence (2021), 2021 Advances in Consumer Research (ACR)

Avant-garde Strategy: How Rebels Successfully Challenge the Status Quo

DION Delphine , CARPENTER G, HUMPHREYS A

DION, D., CARPENTER, G. and HUMPHREYS, A. (2021). Avant-garde Strategy: How Rebels Successfully Challenge the Status Quo. In: 2021 Advances in Consumer Research (ACR). Seattle (online).