Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "702"
  #_source: array:26 [
    "id" => "702"
    "slug" => "autour-de-la-notion-dinteractivite-vers-differents-medias-interactifs"
    "yearMonth" => "2000-01"
    "year" => "2000"
    "title" => "Autour de la notion d'interactivité vers différents médias interactifs"
    "description" => "LE NAGARD, E. (2000). Autour de la notion d'interactivité vers différents médias interactifs. <i>Revue Française du Marketing</i>, pp. 29-47."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:01"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "29-47"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'article examine les spécificités des médias interactifs, à savoir l'adressabilité et la capacité de réponse. Il positionne ensuite, en termes de services, de cible et de situation d'usage, les différents médias: Minitel, Internet, télévision interactive, en termes de services, de cible, de situation d'usage. Enfin, il examine les différentes possibilités offertes par ces médias pour le marketing : support publicitaire, distribution, support de nouveaux services."
      "en" => "The specificities of the different interactive media are described, especially personalization and immediate response. These different media are then positioned regarding their target, situation of use, and services. We finally examine the different possibilities given by these media in terms of advertising, distribution, and new services."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-19T18:21:56.000Z"
    "docTitle" => "Autour de la notion d'interactivité vers différents médias interactifs"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2000</span>"
    "keywordList" => ""
    "docPreview" => "<b>Autour de la notion d'interactivité vers différents médias interactifs</b><br><span>2000-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Autour de la notion d'interactivité vers différents médias interactifs</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.910406
  +"parent": null
}