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Etudes de cas déposées (2019), ESSEC Business School (ESSEC-E-212-1)

Auroville, from utopia to responsible Innovation: from the emergence of a utopian community to the development of entrepreneurial initiatives.

This case study is particularly original because it traces the development of Auroville, a utopian community founded in South-East India in the mid-20th century, while reflecting on the entrepreneurial ventures established within the community. Another specific feature of this case is that it is the result of a months-long joint effort by a group of students and local players, both remotely and in person. The case is structured into two main sections: firstly, a presentation of Auroville - its beginnings, its organisation and economy, and how business functions in the community; the second section focuses more specifically on four practical examples of entrepreneurship - Probiotics, Aquadyn, Aurovelo and Ecofemme. Lien vers l'article

PAVIE, X. (2019). Auroville, from utopia to responsible Innovation: from the emergence of a utopian community to the development of entrepreneurial initiatives. ESSEC Business School.

Mots clés : #Responsible-innovation, #Entrepreneurship, #Community, #Self, #betterment, #Leadership, #Governance, #Sustainability, #Profitability, #Entrepreneuriat