Année
1999
Auteurs
BEMMAOR Albert C., LEE Janghyuk
BEMMAOR, A.C. et LEE, J. (1999). Assessing the Impact of Unobserved Heterogeneity in Models of Diffusion of Technological Innovations: Parameter Estimates and Forecasting Accuracy. Dans: Marketing Science Conference, Syracuse University School of Management, May 20-23. Syracuse.