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Communications dans une conférence (2019), 2019 Special conference on Big Data, Technology-Driven CRM & Artificial Intelligence

Artificial Intelligence and Marketing

de BRUYN Arnaud , VON WANGENHEIM Florian, BROCK Jürgen Kai-Uwe, VISWANATHAN Vijay, BEH Yean Shan

DE BRUYN, A., VON WANGENHEIM, F., BROCK, J.K.U., VISWANATHAN, V. and BEH, Y.S. (2019). Artificial Intelligence and Marketing. In: 2019 Special conference on Big Data, Technology-Driven CRM & Artificial Intelligence.