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Communications dans une conférence (2014), 5th Subsistence Marketplaces Conference

Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer

GUPTA Reetika , CHANDRASEKARAN D., SEN S.

GUPTA, R., CHANDRASEKARAN, D. and SEN, S. (2014). Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer. In: 5th Subsistence Marketplaces Conference.