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Etudes de cas déposées (2006), ESSEC Business School

Airbus and Boeing in China: risk of technology transfer

SOM Ashok , Poutrel G.

The case highlights and provides a point where two leading manufacturers of aircrafts followed two seemingly divergent strategies in the past decade. The case discusses: (1) the evolution of Boeing and Airbus in the China market, (2) the innovation and adaptation in their product offerings, (3) maintaining their supply chain, (4) the demand created by the specific of the Chinese, and (5) their divergent strategies vis-a-vis technology transfer. Lien vers l'article

SOM, A. and POUTREL, G. (2006). Airbus and Boeing in China: risk of technology transfer. ESSEC Business School.

Mots clés : #Strategy, #Competition, #Demand-and-supply, #Transfer, #Risk, #Technology, #Hub, #to, #hub, #Point, #to, #point, #Guanxi, #Bargaining, #Role-of-the-State, #Planes, #Key-success-factors, #Negotiation, #China, #Strategy-and-General-Management