AF-KLM: ruling the skies

The objective of the case is: (1) to analyse the global airline industry and the challenges it is facing, (2) to describe and evaluate the different co-operative strategies available for airliners in a global market, (3) to study the Air France - KLM deal, and (4) to examine the results of this merger for airlines, customers, suppliers and competitors. Lien vers l'article

SOM, A. (2008). AF-KLM: ruling the skies. ESSEC Business School.

Mots clés : #Aviation, #Airlines, #Alliances, #Merger, #Cooperation, #National-champions, #Cross, #border-deals, #Synergies, #Frequent-flier, #Airbus, #Boeing, #Deregulation, #Strategy-and-General-Management