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Chapitres (2014), The Handbook of Handbook of Service Marketing Research, Edward Elgar Publishing Ltd, pp. 395-412

Adaptive Personalization of Mobile Information Services

Chung Tuck S. , Wedel Michel

CHUNG, T.S. and WEDEL, M. (2014). Adaptive Personalization of Mobile Information Services. In: The Handbook of Handbook of Service Marketing Research. 1st ed. Cheltenham Gloucester: Edward Elgar Publishing Ltd, pp. 395-412.