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Communications dans une conférence (1991), Marketing Science Conference, Wilmington, DE, March 20-23

A Dynamic Sales Forecasting Model for New Packaged Goods

BEMMAOR Albert C. , GROS G., JEULAND A.P., PIOCHE A.

BEMMAOR, A.C., GROS, G., JEULAND, A.P. and PIOCHE, A. (1991). A Dynamic Sales Forecasting Model for New Packaged Goods. In: Marketing Science Conference, Wilmington, DE, March 20-23.