Articles (2008), International Game Theory Review, 10 (4), pp. 373-397
A Dynamic Game of Operations and Marketing Management in a Supply Chain
Cet article analyse les différences essentielles entre le supply chain management dans des contextes non-coopératifs et coopératifs.
EL OUARDIGHI, F., JORGENSEN, S. and PASIN, F. (2008). A Dynamic Game of Operations and Marketing Management in a Supply Chain. International Game Theory Review, 10(4), pp. 373-397.
Mots clés : #Jeux-dynamiques, #Marketing, #Opérations, #Supply-chain-management