This case study places students in the position of a property asset manager who must analyse the Paris commercial property market of 2002 and make a decision on whether or not to sell a property on the Champs-Elysees. In studying the case, students will discover Grosvenor, one of the largest UK-based real estate investors and developers in Europe and worldwide. They will also learn how to analyse property markets and manage a cash flow analysis. Students have to decide if this is the best time to sell the property. This bilingual (French/English) multimedia case contains 15 minutes of video: 4 interviews with Grosvenor's members (managing director, head of asset management, and financial planning manager). Photos, graphs and figures illustrate the short texts and make the case user friendly. With a variety of features such as a video index, appendices index and print functions, the case is easy to use. The instructor version includes a detailed teaching manual with a PowerPoint presentation and corrections of Excel sheets. Ask firstname.lastname@example.org to get access to this case Lien vers l'article
NAPPI-CHOULET, I. (2002). 77, avenue des Champs-Elysées. ESSEC Business School.