Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "11095"
  #_source: array:26 [
    "id" => "11095"
    "slug" => "face-a-la-crise-les-strategies-divergentes-des-marques-de-luxe"
    "yearMonth" => "2015-04"
    "year" => "2015"
    "title" => "Face à la crise, les stratégies divergentes des marques de luxe"
    "description" => "SOM, A. et BLANCKAERT, C. (2015). Face à la crise, les stratégies divergentes des marques de luxe. <i>La Tribune</i>."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "BLANCKAERT Christian"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2023-01-27 14:57:10"
    "publicationUrl" => "https://www.latribune.fr/opinions/tribunes/face-a-la-crise-les-strategies-divergentes-adoptees-par-les-marques-de-luxe-472528.html"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les marques de luxe ont fini par être impactées par la crise. Leurs stratégies pour y faire face sont très divergentes."
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T15:21:43.000Z"
    "docTitle" => "Face à la crise, les stratégies divergentes des marques de luxe"
    "docSurtitle" => "Articles ou vidéos de vulgarisation"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, BLANCKAERT Christian"
    "docDescription" => "<span class="document-property-authors">SOM Ashok, BLANCKAERT Christian</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>Face à la crise, les stratégies divergentes des marques de luxe</b><br><span>2015-04 | Articles ou vidéos de vulgarisation </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.latribune.fr/opinions/tribunes/face-a-la-crise-les-strategies-divergentes-adoptees-par-les-marques-de-luxe-472528.html" target="_blank">Face à la crise, les stratégies divergentes des marques de luxe</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.447113
  +"parent": null
}