Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1114"
  #_source: array:26 [
    "id" => "1114"
    "slug" => "estimating-the-impact-of-displays-and-other-merchandising-support-on-retail-brand-sales-partial-pooling-with-examples"
    "yearMonth" => "1999-02"
    "year" => "1999"
    "title" => "Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples"
    "description" => "BEMMAOR, A.C., FRANSES, P.H. et KIPPERS, J. (1999). Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples. <i>Marketing Letters</i>, 10(1), pp. 87-100."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "FRANSES P.H."
      ]
      2 => array:1 [
        "name" => "KIPPERS J."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:2 [
      0 => "Promotion"
      1 => "Regression -Scanning data"
    ]
    "updatedAt" => "2021-04-16 09:38:55"
    "publicationUrl" => "https://link.springer.com/article/10.1023/A:1008043325970"
    "publicationInfo" => array:3 [
      "pages" => "87-100"
      "volume" => "10"
      "number" => "1"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les études fondées sur les données scanning ont souvent montré que les coefficients des variables muettes n'étaient pas significatifs au niveau du magasin. Cet article propose d'empiler partiellement les modèles de régression et montre la relation entre l'estimateur global et les estimateurs au niveau du magasin."
      "en" => "Past studies based upon scanning data have often reported nonsignificant coefficients of the dummy variables which were included in a store-level regression model. This study suggests to "pool" the regression models across stores and it shows the relationship between the store-level estimators and the "pooled" estimator."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, FRANSES P.H., KIPPERS J."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., FRANSES P.H., KIPPERS J.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => "<a href="#">Promotion</a>, <a href="#">Regression -Scanning data</a>"
    "docPreview" => "<b>Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples</b><br><span>1999-02 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://link.springer.com/article/10.1023/A:1008043325970" target="_blank">Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}