Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1070"
  #_source: array:26 [
    "id" => "1070"
    "slug" => "effets-des-reductions-de-prix-et-de-la-publicite-sur-les-ventes-en-magasins-un-plan-factoriel"
    "yearMonth" => "1992-01"
    "year" => "1992"
    "title" => "Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel"
    "description" => "BEMMAOR, A.C. et MOUCHOUX, D. (1992). Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel. <i>Recherche et Applications en Marketing</i>, 7(2), pp. 27-47."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "MOUCHOUX D."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:3 [
      0 => "Asymmetric competition"
      1 => "Promotional price elasticity"
      2 => "Price-advertising interaction"
    ]
    "updatedAt" => "2021-07-13 14:30:12"
    "publicationUrl" => "https://www.jstor.org/stable/40589605?seq=1"
    "publicationInfo" => array:3 [
      "pages" => "27-47"
      "volume" => "7"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette étude  montre l'impact des réductions de prix sur les ventes en magasins ainsi que l'intéraction de ces effets avec la catégorie de produits et la publicité faite sur cette promotion. Les auteurs estiment les "taux optimaux" de réduction de prix."
      "en" => "This study shows the impact of different levels of price cuts across brands and product categories and the interaction with the amount of consumer information. The authors derive the "optimal" deal rates for each brand studied."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T16:21:43.000Z"
    "docTitle" => "Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, MOUCHOUX D."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., MOUCHOUX D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => "<a href="#">Asymmetric competition</a>, <a href="#">Promotional price elasticity</a>, <a href="#">Price-advertising interaction</a>"
    "docPreview" => "<b>Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel</b><br><span>1992-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.jstor.org/stable/40589605?seq=1" target="_blank">Effets des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.266215
  +"parent": null
}