Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12305"
  #_source: array:26 [
    "id" => "12305"
    "slug" => "effet-seuil-des-depenses-publicitaires-un-modele-a-changement-de-regime-threshold-effect-of-advertising-a-switching-regression-model"
    "yearMonth" => "1980-06"
    "year" => "1980"
    "title" => "Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model)"
    "description" => "BEMMAOR, A.C. (1980). Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model). Dans: <i>Publicité et Communication: Expériences et Recherches, 20èmes Journées d’Etudes, E. Santier, ed.,</i> Paris:  Institut de Recherches & d'Etudes Publicitaires  (IREP), pp. 137-150."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Publicité et Communication: Expériences et Recherches, 20èmes Journées d’Etudes, E. Santier, ed.,"
    "keywords" => array:2 [
      0 => "Switching regression – Advertising elasticity – Price elasticity"
      1 => " Price/advertising interaction"
    ]
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "137-150"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The authors develop a switching regression model to capture the threshold effect of advertising. Tested on several brands in a fast-moving consumer goods, the results show that advertising expenditures need to be superior to a cut-off share to be effective."
      "en" => "The authors develop a switching regression model to capture the threshold effect of advertising. Tested on several brands in a fast-moving consumer goods, the results show that advertising expenditures need to be superior to a cut-off share to be effective."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T15:21:45.000Z"
    "docTitle" => "Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model)"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1980</span>"
    "keywordList" => "<a href="#">Switching regression – Advertising elasticity – Price elasticity</a>, <a href="#"> Price/advertising interaction</a>"
    "docPreview" => "<b>Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model)</b><br><span>1980-06 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Effet-Seuil des Dépenses Publicitaires : Un Modèle à Changement de Régime. (Threshold Effect of Advertising : A Switching Regression Model)</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.68352
  +"parent": null
}