Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1066"
  #_source: array:26 [
    "id" => "1066"
    "slug" => "effectiveness-of-measures-assessing-response-to-price-information"
    "yearMonth" => "2016-11"
    "year" => "2016"
    "title" => "Effectiveness of Measures Assessing Response to Price Information"
    "description" => "DESMET, P. (2016). Effectiveness of Measures Assessing Response to Price Information. <i>Journal of Product and Brand Management</i>, 25(7), pp. 676-686."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:5 [
      0 => "Choix discret"
      1 => "Élasticité prix"
      2 => "Prix acceptable, prix psychologique"
      3 => "Prix de réserve"
      4 => "Question ouverte"
    ]
    "updatedAt" => "2023-01-28 01:00:12"
    "publicationUrl" => "https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2015-0908/full/html"
    "publicationInfo" => array:3 [
      "pages" => "676-686"
      "volume" => "25"
      "number" => "7"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les mesures par questionnaire du consentement à payer et de la sensibilité au prix des consommateurs sont biaisées. Néanmoins ces méthodes déclaratives peuvent faciliter la prise de décisions de gestion et cet article a pour but d’éclairer des choix additionnels concernant les formats d'interrogation à utiliser (question ouverte ou choix discret) et le nombre de questions (unique ou multiples) par une analyse empirique de l’importance des biais induits par quatre méthodes (acceptabilité du prix, les jugements de prix, les choix discrets simples et multiples) dans un contexte de choix réaliste."
      "en" => "Questionnaire measures of consumers’ willingness to pay (WTP) and price sensitivity are biased, yet these declarative methods can aid managerial decision making. Additional choices involve which question formats to use (open-ended or discrete choice) and how many questions (unique versus multiple). This article seeks to inform such choices for online data collection with an empirical evaluation of the size of the bias induced by four methods (price acceptability, price judgments, multiple and single discrete choices) in a realistic choice context."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Effectiveness of Measures Assessing Response to Price Information"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Choix discret</a>, <a href="#">Élasticité prix</a>, <a href="#">Prix acceptable, prix psychologique</a>, <a href="#">Prix de réserve</a>, <a href="#">Question ouverte</a>"
    "docPreview" => "<b>Effectiveness of Measures Assessing Response to Price Information</b><br><span>2016-11 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.emerald.com/insight/content/doi/10.1108/JPBM-06-2015-0908/full/html" target="_blank">Effectiveness of Measures Assessing Response to Price Information</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.310849
  +"parent": null
}