Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1055"
  #_source: array:26 [
    "id" => "1055"
    "slug" => "economie-et-marketing-quelles-proximites"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Economie et marketing : quelles proximités ?"
    "description" => "BENGHOZI, J.P., LE NAGARD, E. et MARUANI, L. (1999). Economie et marketing : quelles proximités ? <i>Revue Française de Gestion</i>, pp. 91-98."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "BENGHOZI J.P."
      ]
      2 => array:1 [
        "name" => "MARUANI L."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "91-98"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les différences entre économie et marketing sont plus complexes qu'il n'y paraît, comme en témoignent les évolutions récentes des deux disciplines. L'article analyse les relations entre les deux disciplines, à travers certains outils d'analyse comme la rationalité du consommateur, ou certains champs d'application comme les technologies de l'information. En conclusion l'article montre que la différence n'est pas de type science fondamentale/science appliquée, mais montre l'intérêt d'un contrôle croisé entre les deux disciplines."
      "en" => "Differences between economics and marketing are more complex than it seems. New developments in both sciences tend to prove it. The paper analyses the relationships between the two domains, using examples like the consumer rationality, or application topics like information technologies. The paper finally proves that the difference is not a difference between a fondamental science and an applied one, and shows the interest for a better integration between marketing and economics."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T10:21:50.000Z"
    "docTitle" => "Economie et marketing : quelles proximités ?"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, BENGHOZI J.P., MARUANI L."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, BENGHOZI J.P., MARUANI L.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Economie et marketing : quelles proximités ?</b><br><span>1999-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Economie et marketing : quelles proximités ?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.064929
  +"parent": null
}