Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1047"
  #_source: array:26 [
    "id" => "1047"
    "slug" => "dynamics-between-market-categories-a-study-of-the-in-visibility-of-the-plus-size-fashion-market"
    "yearMonth" => "2020-03"
    "year" => "2020"
    "title" => "Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market"
    "description" => "DION, D. et TACHET, B. (2020). Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market. <i>Recherche et Applications en Marketing</i>, 35(1), pp. 62-83."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
      1 => array:1 [
        "name" => "TACHET Béatrice"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:6 [
      0 => "Catégories de marché"
      1 => "Dynamiques de marché"
      2 => "Légitimité"
      3 => "Matérialité"
      4 => "Mode grande taille"
      5 => "Visibilité"
    ]
    "updatedAt" => "2023-09-06 13:51:28"
    "publicationUrl" => "https://journals.sagepub.com/doi/full/10.1177/2051570719863648"
    "publicationInfo" => array:3 [
      "pages" => "62-83"
      "volume" => "35"
      "number" => "1"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "En étudiant le marché de la mode, cette recherche analyse les dynamiques entre catégories de marchés adjacents à savoir des catégories de marché qui s’inscrivent au sein d’un système catégoriel plus large, en l’occurrence la mode et la mode grande taille. Il analyse les dynamiques à partir des pratiques et dispositifs matériels qui créent l’(in)visibilité symbolique et physique des catégories de marché. Ce travail ouvre de nouvelles perspectives sur la compréhension des dynamiques de marché. Premièrement, l’article montre que la catégorisation n’est pas seulement une question de représentations, de discours ou d’interactions sociales, mais implique aussi des dispositifs matériels. La matérialité apparait comme un dispositif de visibilité et d’invisibilité. Deuxièmement, l’article met en avant les enjeux de la visibilité sociale. Derrière l’invisibilité physique (ne pas être vu, être caché…) se cache l’invisibilité sociale (ne pas exister socialement). D’où le sentiment de stigmatisation et d’exclusion des femmes rondes."
      "en" => "By studying fashion market, this research analyzes domination stakes existing between two market categories: the primary market of mainstream fashion and the secondary market of plus size fashion. It observes dynamics based on practices and material tools which create symbolic and physical (in)visibility of market categories. This study opens up new perspectives in our efforts to understand market dynamics. First, it shows that categorisation is not only a matter of representations, discourses or social interactions, but also involves material initiatives. Materiality emerges as a tool of visibility and invisibility. Second, this study reveals the stakes of social visibility. Behind physical invisibility (not being seen, being hidden, …) lies social invisibility (not existing socially), which explains the feelings of stigmatization and exclusion among curvaceous women."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>, TACHET Béatrice"
    "docDescription" => "<span class="document-property-authors">DION Delphine, TACHET Béatrice</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
    "keywordList" => "<a href="#">Catégories de marché</a>, <a href="#">Dynamiques de marché</a>, <a href="#">Légitimité</a>, <a href="#">Matérialité</a>, <a href="#">Mode grande taille</a>, <a href="#">Visibilité</a>"
    "docPreview" => "<b>Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market</b><br><span>2020-03 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://journals.sagepub.com/doi/full/10.1177/2051570719863648" target="_blank">Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.064929
  +"parent": null
}