Année
2024
Auteurs
KUBLER Raoul, HEWETT Kelly, PAUWELS Koen, EILERT Meike
KUBLER, R., HEWETT, K., PAUWELS, K. et EILERT, M. (2024). Don’t Panic: Predicting the Likelihood and Duration of Retail Brand Crises. Dans: 2024 Retail in the Age of Gobal Uncertainty. Paris.