Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "14383"
  #_source: array:26 [
    "id" => "14383"
    "slug" => "does-it-matter-to-all-in-the-same-way-how-culture-moderates-the-perception-of-corporate-unethical-behavior"
    "yearMonth" => "2023-05"
    "year" => "2023"
    "title" => "Does it Matter to All in the Same Way? How Culture Moderates the Perception of Corporate Unethical Behavior"
    "description" => "DEWENDER, S. et KUBLER, R. (2023). Does it Matter to All in the Same Way? How Culture Moderates the Perception of Corporate Unethical Behavior. Dans: <i>Proceedings of the European Marketing Academy, 52nd, (114153)</i>. European Marketing Academy (EMAC)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "KUBLER Raoul"
        "bid" => "B00806952"
        "slug" => "kubler-raoul"
      ]
      1 => array:1 [
        "name" => "DEWENDER Stefanie"
      ]
    ]
    "ouvrage" => "Proceedings of the European Marketing Academy, 52nd, (114153)"
    "keywords" => array:7 [
      0 => "Corporate unethical behavior"
      1 => "Consumer perception"
      2 => "Online conversations"
      3 => "Cross-cultural analysis"
      4 => "Uncertainty avoidance"
      5 => "Cross-cultural and International Marketing"
      6 => "Marketing Strategy"
    ]
    "updatedAt" => "2024-05-31 16:19:34"
    "publicationUrl" => "https://proceedings.emac-online.org/index.cfm?abstractid=A2023-114153&Does%20it%20matter%20to%20all%20in%20the%20same%20way?%20How%20culture"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => "2023"
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Corporate unethical behavior has seen high interest by marketing scholars, managers, as well as consumers. Recent research reports substantial risks arising from being associated with corporate unethical behavior. Still, it remains unclear if all consumers perceive unethicality similarly and judge companies’ behavior the same way. This becomes even more important, as most studies focus on US or European consumers, who share similar cultural backgrounds, making it impossible to predict if consumers from other cultural backgrounds (e.g. Asia) perceive a specific behavior to be unethical. We address this research gap by investigating how different forms of corporate misbehavior trigger online conversations in 41 countries. We rely on nearly one million tweets related to 26 incidents. Using a regression-based model we find that share of voice is high when customers in countries with low values in power distance and uncertainty avoidance are affected personally by a company’s misbehavior."
      "en" => "Corporate unethical behavior has seen high interest by marketing scholars, managers, as well as consumers. Recent research reports substantial risks arising from being associated with corporate unethical behavior. Still, it remains unclear if all consumers perceive unethicality similarly and judge companies’ behavior the same way. This becomes even more important, as most studies focus on US or European consumers, who share similar cultural backgrounds, making it impossible to predict if consumers from other cultural backgrounds (e.g. Asia) perceive a specific behavior to be unethical. We address this research gap by investigating how different forms of corporate misbehavior trigger online conversations in 41 countries. We rely on nearly one million tweets related to 26 incidents. Using a regression-based model we find that share of voice is high when customers in countries with low values in power distance and uncertainty avoidance are affected personally by a company’s misbehavior."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-24T03:21:44.000Z"
    "docTitle" => "Does it Matter to All in the Same Way? How Culture Moderates the Perception of Corporate Unethical Behavior"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/kubler-raoul">KUBLER Raoul</a>, DEWENDER Stefanie"
    "docDescription" => "<span class="document-property-authors">KUBLER Raoul, DEWENDER Stefanie</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2023</span>"
    "keywordList" => "<a href="#">Corporate unethical behavior</a>, <a href="#">Consumer perception</a>, <a href="#">Online conversations</a>, <a href="#">Cross-cultural analysis</a>, <a href="#">Uncertainty avoidance</a>, <a href="#">Cross-cultural and International Marketing</a>, <a href="#">Marketing Strategy</a>"
    "docPreview" => "<b>Does it Matter to All in the Same Way? How Culture Moderates the Perception of Corporate Unethical Behavior</b><br><span>2023-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://proceedings.emac-online.org/index.cfm?abstractid=A2023-114153&Does%20it%20matter%20to%20all%20in%20the%20same%20way?%20How%20culture" target="_blank">Does it Matter to All in the Same Way? How Culture Moderates the Perception of Corporate Unethical Behavior</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.626299
  +"parent": null
}