Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "991"
  #_source: array:26 [
    "id" => "991"
    "slug" => "differential-effects-of-price-beating-versus-price-matching-guarantee-on-retailers-price-image"
    "yearMonth" => "2005-01"
    "year" => "2005"
    "title" => "Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image"
    "description" => "DESMET, P. et LE NAGARD, E. (2005). Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image. <i>Journal of Product and Brand Management</i>, pp. 393-399."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:10"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "393-399"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le but du papier est d'étudier l'effet d'une garantie de remboursement des prix sur l'image de l'enseigne, et sur l'intention de revenir dans cette enseigne. Deux types de garantie de remboursement des prix sont étudiés, une garantie de remboursement de la différence simple, et une garantie de sur-remboursement, où le magasin offre une compensation (ici, dix fois la différence)."
      "en" => "The purpose is to study the effect of a low-price guarantee (PG) on store price image and store patronage intention. Two kinds of low-price guarantee are studied, a price-matching guarantee (PMG) where the price difference is refunded and a price-beating guarantee (PBG) where a retailer offers an additional compensation (in this case ten times the price difference)."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T00:21:50.000Z"
    "docTitle" => "Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2005</span>"
    "keywordList" => ""
    "docPreview" => "<b>Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image</b><br><span>2005-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.10535
  +"parent": null
}