Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "5689"
  #_source: array:26 [
    "id" => "5689"
    "slug" => "customer-acquisition-strategies-in-direct-marketing-will-better-always-mean-higher-value"
    "yearMonth" => "2009-01"
    "year" => "2009"
    "title" => "Customer Acquisition Strategies in Direct Marketing: Will Better Always Mean Higher Value?"
    "description" => "DE BRUYN, A. (2009). Customer Acquisition Strategies in Direct Marketing: Will Better Always Mean Higher Value? Dans: 31st Annual Marketing Science Conference."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
    ]
    "ouvrage" => "31st Annual Marketing Science Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Customer Acquisition Strategies in Direct Marketing: Will Better Always Mean Higher Value?"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>"
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2009</span>"
    "keywordList" => ""
    "docPreview" => "<b>Customer Acquisition Strategies in Direct Marketing: Will Better Always Mean Higher Value?</b><br><span>2009-01 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Customer Acquisition Strategies in Direct Marketing: Will Better Always Mean Higher Value?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}