Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4476"
  #_source: array:26 [
    "id" => "4476"
    "slug" => "consumers-perceptions-and-evaluations-of-virtual-bundling"
    "yearMonth" => "2006-01"
    "year" => "2006"
    "title" => "Consumer's Perceptions and Evaluations of Virtual Bundling"
    "description" => "DESMET, P., SABRI-ZAARAOUI, O., PECHPEYROU (DE), P.P. et PARGUEL, B. (2006). Consumer's Perceptions and Evaluations of Virtual Bundling. Dans: <i>ANZMAC. Advancing Theory. Maintaining Relevance</i>. QUT (Queensland University of Technology)."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "SABRI-ZAARAOUI O."
      ]
      2 => array:2 [
        "name" => "PECHPEYROU"
        "bid" => "DE"
      ]
      3 => array:1 [
        "name" => "PARGUEL B."
      ]
    ]
    "ouvrage" => "ANZMAC. Advancing Theory. Maintaining Relevance"
    "keywords" => array:6 [
      0 => "Bénéfices"
      1 => "Communication"
      2 => "Distribution"
      3 => "Lots virtuels"
      4 => "Promotion des ventes"
      5 => "Réduction au volume"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Une étude qualitative et l'analyse statistique d'une expérimentation intersujets montre que les lots virtuels en promotion des ventes sont associés à un bénéfice économique perçu plus important mais génèrent aussi des coûts cognitifs perçus plus importants"
      "en" => "Qualitative research and Statistical analysis of an intersubjet experimental design show that virtual bundling (volume discount) increases economic perceived value but also cognitive perceived costs"
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Consumer's Perceptions and Evaluations of Virtual Bundling"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, SABRI-ZAARAOUI O., PECHPEYROU, PARGUEL B."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, SABRI-ZAARAOUI O., PECHPEYROU, PARGUEL B.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Bénéfices</a>, <a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#">Lots virtuels</a>, <a href="#">Promotion des ventes</a>, <a href="#">Réduction au volume</a>"
    "docPreview" => "<b>Consumer's Perceptions and Evaluations of Virtual Bundling</b><br><span>2006-01 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Consumer's Perceptions and Evaluations of Virtual Bundling</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.241645
  +"parent": null
}