Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "12292"
  #_source: array:25 [
    "id" => "12292"
    "slug" => "conditional-expectations-for-brands-in-an-nbd-product-category-a-mathematical-characterization-with-managerial-implications"
    "yearMonth" => "1984-06"
    "year" => "1984"
    "title" => "Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications"
    "description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1984). <i>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</i>. Wharton School, University of Pennsylvania."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "SCHMITTLEIN D.C."
      ]
      2 => array:1 [
        "name" => "MORRISON Donald G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Cahier de Recherche"
      "en" => "Working Papers"
    ]
    "countries" => array:2 [
      "fr" => "États-Unis"
      "en" => "United States of America"
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2023-12-09T12:22:10.000Z"
    "docTitle" => "Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, SCHMITTLEIN D.C., MORRISON Donald G."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1984</span>"
    "keywordList" => ""
    "docPreview" => "<b>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</b><br><span>1984-06 | Documents de travail </span>"
    "docType" => "research"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.966228
  +"parent": null
}