Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3474"
  #_source: array:26 [
    "id" => "3474"
    "slug" => "competitivite-et-marketing-le-role-du-temps"
    "yearMonth" => "1995-01"
    "year" => "1995"
    "title" => "Compétitivité et marketing : le rôle du temps"
    "description" => "COMBIER, F. et PRAS, B. (1995). Compétitivité et marketing : le rôle du temps. Dans: <i>Management stratégique et compétitivité</i>. 1st ed. De Boeck, pp. 155-186."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      1 => array:1 [
        "name" => "COMBIER F."
      ]
    ]
    "ouvrage" => "Management stratégique et compétitivité"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "155-186"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "En marketing, la compétitivité s'analyse en termes d'avantages concurrentiels. Ces avantages reposent sur les caractéristiques du mix mais le temps (et sa gestion) devient un concept essentiel."
      "en" => "In marketing, competition can be analyzed in terms of competitive advantages. These depend on the marketing mix variables although "time" in itself is becoming an increasingly important concept."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T17:21:46.000Z"
    "docTitle" => "Compétitivité et marketing : le rôle du temps"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, COMBIER F."
    "docDescription" => "<span class="document-property-authors">PRAS Bernard, COMBIER F.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Compétitivité et marketing : le rôle du temps</b><br><span>1995-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Compétitivité et marketing : le rôle du temps</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}