Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9444"
  #_source: array:26 [
    "id" => "9444"
    "slug" => "carrefour-korea-not-ready-for-kimchi"
    "yearMonth" => "2006"
    "year" => "2006"
    "title" => "Carrefour Korea: not ready for Kimchi"
    "description" => "SOM, A. et SUNG, Y. (2006). Carrefour Korea: not ready for Kimchi. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "SUNG Y."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:14 [
      0 => "Upscale retail industry"
      1 => "Specifications"
      2 => "Localisation"
      3 => "Middle-class"
      4 => "Discount retail stores"
      5 => "Pointcard system"
      6 => "Local adaptation"
      7 => "Failure"
      8 => "Korea"
      9 => "Growth"
      10 => "Entry"
      11 => "Mass consumption"
      12 => "Pre-occupation of sites"
      13 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4104"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This case analyses Carrefour Korea's failure by observing: (1) the market condition of Korean discount retail industry, (2) the market economies of local competitors, (3) the process of Carrefour Korea's localisation, and finally (4) the business strategies of each competitor in this near-saturated market."
      "en" => "This case analyses Carrefour Korea's failure by observing: (1) the market condition of Korean discount retail industry, (2) the market economies of local competitors, (3) the process of Carrefour Korea's localisation, and finally (4) the business strategies of each competitor in this near-saturated market."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Carrefour Korea: not ready for Kimchi"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, SUNG Y."
    "docDescription" => "<span class="document-property-authors">SOM Ashok, SUNG Y.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Upscale retail industry</a>, <a href="#">Specifications</a>, <a href="#">Localisation</a>, <a href="#">Middle-class</a>, <a href="#">Discount retail stores</a>, <a href="#">Pointcard system</a>, <a href="#">Local adaptation</a>, <a href="#">Failure</a>, <a href="#">Korea</a>, <a href="#">Growth</a>, <a href="#">Entry</a>, <a href="#">Mass consumption</a>, <a href="#">Pre-occupation of sites</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Carrefour Korea: not ready for Kimchi</b><br><span>2006 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4104" target="_blank">Carrefour Korea: not ready for Kimchi</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}