Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9443"
  #_source: array:26 [
    "id" => "9443"
    "slug" => "carrefour-chevere"
    "yearMonth" => "2004"
    "year" => "2004"
    "title" => "Carrefour Chevere!"
    "description" => "SOM, A. et TORRES, I. (2004). Carrefour Chevere! ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "TORRES I."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:15 [
      0 => "Managing a global corporation"
      1 => "Transnational strategy"
      2 => "International marketing"
      3 => "Cultural influence"
      4 => "Mass consumption"
      5 => "Private labels"
      6 => "Local responsiveness"
      7 => "Growth and adaptation"
      8 => "Promotional campaigns"
      9 => "Retail industry"
      10 => "Food"
      11 => "France"
      12 => "Latin America"
      13 => "Colombia"
      14 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4096"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The case discusses and highlights: (1) the entry strategy of Carrefour and the Latin market, (2) its growth strategy by acquisitions, (3) the linkage of its strategic intent of profitability, core competence, organisational capability and it business strategy, (4) marketing, pricing, branding, use of private label strategy, and (5) its overall strategy of conquering markets by fast local adaptation to individual markets and its responsiveness to local businesses focussing on Latin America and the Colombian market."
      "en" => "The case discusses and highlights: (1) the entry strategy of Carrefour and the Latin market, (2) its growth strategy by acquisitions, (3) the linkage of its strategic intent of profitability, core competence, organisational capability and it business strategy, (4) marketing, pricing, branding, use of private label strategy, and (5) its overall strategy of conquering markets by fast local adaptation to individual markets and its responsiveness to local businesses focussing on Latin America and the Colombian market."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T12:21:46.000Z"
    "docTitle" => "Carrefour Chevere!"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, TORRES I."
    "docDescription" => "<span class="document-property-authors">SOM Ashok, TORRES I.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2004</span>"
    "keywordList" => "<a href="#">Managing a global corporation</a>, <a href="#">Transnational strategy</a>, <a href="#">International marketing</a>, <a href="#">Cultural influence</a>, <a href="#">Mass consumption</a>, <a href="#">Private labels</a>, <a href="#">Local responsiveness</a>, <a href="#">Growth and adaptation</a>, <a href="#">Promotional campaigns</a>, <a href="#">Retail industry</a>, <a href="#">Food</a>, <a href="#">France</a>, <a href="#">Latin America</a>, <a href="#">Colombia</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Carrefour Chevere!</b><br><span>2004 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4096" target="_blank">Carrefour Chevere!</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.836839
  +"parent": null
}