Communications dans une conférence

Capturing the Heterogeneity of Consumers’ Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements

Année
1999
Auteurs
BEMMAOR Albert C., NIDDAM David, SIDKY Radouane
BEMMAOR, A.C., NIDDAM, D. et SIDKY, R. (1999). Capturing the Heterogeneity of Consumers’ Preferences with Repeat Paired Comparisons: Models, Data and Sample Size Requirements. Dans: Second French-German Workshop on Quantitative Methods in Marketing, Institut d’Administration des Entreprises, September 17-18, University of Montpellier.