Digital platform ecosystems—sets of organizational actors that form around one or more digital platforms—have become hugely successful. However, there is still confusion about what digital platform ecosystems are and how they can be governed successfully by their orchestrators. What seems to be clear is that the most successful digital platform ecosystems such as the ones driven by Google, Apple, and Tencent include many digital platforms and not just one. To better under-stand digital platform ecosystems, we suggest breaking them down into three building blocks: (1) exchange platforms, (2) innovation platforms, and (3) community platforms. While only one of those could be enough to form a digital platform ecosystem, most successful digital platform ecosystems combine all three. This has implications for the orchestrator’s approach to platform governance, which no longer addresses one digital platform but needs to consider the various digital platforms—a phenomenon we term inter-platform governance. By using the example of Tencent, we illustrate how breaking down the overall digital platform ecosystem into a system of inter-linked digital platforms helps to get a better understanding of platform governance.
WIESCHE, M., SCHREIECK, M., ONDRUS, J. et KRCMAR, H. (2021). Building Blocks of Digital Platform Ecosystems and Their Implications for Inter-Platform Governance. Dans: Academy of Management Proceedings. Academy of Management.