Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "10865"
  #_source: array:26 [
    "id" => "10865"
    "slug" => "big-and-lean-is-beautiful-a-conceptual-framework-for-data-based-learning-in-marketing-management"
    "yearMonth" => "2019-09"
    "year" => "2019"
    "title" => "Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management"
    "description" => "SOYER, E., PAUWELS, K. et SEGGIE, S. (2019). Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management. Dans: <i>Marketing In a Digital World</i>. 1st ed. Emerald, pp. 63-84."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "SEGGIE Steven"
        "bid" => "B00739424"
        "slug" => "seggie-steven"
      ]
      1 => array:1 [
        "name" => "SOYER E."
      ]
      2 => array:1 [
        "name" => "PAUWELS K."
      ]
    ]
    "ouvrage" => "Marketing In a Digital World"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "63-84"
      "volume" => "16"
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu"
      "en" => "While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn’t necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illu"
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-03T17:21:44.000Z"
    "docTitle" => "Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/seggie-steven">SEGGIE Steven</a>, SOYER E., PAUWELS K."
    "docDescription" => "<span class="document-property-authors">SEGGIE Steven, SOYER E., PAUWELS K.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2019</span>"
    "keywordList" => ""
    "docPreview" => "<b>Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management</b><br><span>2019-09 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Big and Lean Is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.684266
  +"parent": null
}