Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4417"
  #_source: array:26 [
    "id" => "4417"
    "slug" => "behavioral-consequences-of-the-coherence-between-motivations-and-distribution-channels-a-fundraising-experiment"
    "yearMonth" => "1997-11"
    "year" => "1997"
    "title" => "Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment."
    "description" => "DESMET, P. (1997). Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment. Dans: <i>Workshop on the Management of non-profit Organisations</i>. European Institute for Advanced Studies in Management (EIASM)."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "Workshop on the Management of non-profit Organisations"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'objectif de cette recherche est d'étudier les conséquences comportementales de l'utilisation de différents canaux de distribution lorsque l'utilisation de ceux-ci correspond à des motivations différentes de la part du consommateur. Une étude expérimentale dans le domaine de la collecte de fonds caritative montre qu'une approche commerciale (envoi d'un catalogue) sur les donateurs a des conséquences négatives sur la collecte de fonds. Cet effet négatif reste cependant limité du fait de la faible pénétration de l'achat par correspondance parmi les donateurs traditionnels."
      "en" => "This research is designed to study the behavorial consequences of the use of multiple distribution channels when they are associated with different motivations.An empirical study of the data of a French fundraising association shows that while mail order sales do indeed erode traditional public mail collection, this erosion  remains limited given the weak penetration of mail order sales among traditional donors."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment."
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment.</b><br><span>1997-11 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Behavioral Consequences of the Coherence between Motivations and Distribution Channels : A fundraising Experiment.</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}