Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "693"
  #_source: array:26 [
    "id" => "693"
    "slug" => "attitudinal-effects-of-combined-sponsorship-and-sponsors-prominence-on-basketball-in-europe"
    "yearMonth" => "2001-01"
    "year" => "2001"
    "title" => "Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe"
    "description" => "LARDINOIT, T. et QUESTER, P.G. (2001). Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe. <i>Journal of Advertising Research</i>, pp. 48-58."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
      1 => array:1 [
        "name" => "QUESTER P.G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "48-58"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'expérimentation examine les effets attitudinaux de deux types de sponsoring : les sponsorings terrain et TV. Les résultats révèlent qu'en termes de changement d'attitude, contrairement à ce que postulent les praticiens, l'interaction entre les deux formes de sponsoring ne semble pas exister. En outre, pour chacune de ces deux formes de sponsoring, la proéminence de la marque détermine de façon significative le changement d'attitude."
      "en" => "This experimental study examines the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast announcements. The study revealed that: in terms of "change of attitude", the synergy between on-site sponsorship and television broadcast sponsorship does not exist, for both sponsorships methods, initial market prominence hinders the attitudinal change."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>, QUESTER P.G."
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry, QUESTER P.G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe</b><br><span>2001-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}