Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "672"
  #_source: array:26 [
    "id" => "672"
    "slug" => "ask-and-ye-shall-receive-the-effect-of-the-appeals-scale-on-consumers-donation-behavior"
    "yearMonth" => "2003-01"
    "year" => "2003"
    "title" => "Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior"
    "description" => "DESMET, P. (2003). Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior. <i>Journal of Economic Psychology</i>, pp. 349-376."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "349-376"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les managers en collecte de fonds font face à un challenge permanent pour obtenir des dons de personnes ayant ou non déjà donné auparavant. Plutôt que de demander aux répondants ce qu'ils souhaitent donner, la pratique habituelle est de proposer une échelle de sollicitation. Le lien entre ce qui est demandé et ce qui est obtenu est étudié par une expérimentation à partir d'une base de données de donateurs pour une association caritative française. Un modèle bayésien par segment met en évidence l'effet de l'échelle utilisée ainsi que l'effet de valeurs "rondes" telles que celles figurant sur les billets de banque, sur la distribution des dons."
      "en" => "Managers in the fundraising sector face the constant challenge of solliciting donations from a population who may or may not have donated before. Rather than merely asking respondents what they wish to donate, it is standard practice to present a set of suggested amounts -the appeals scale- in making donation requests. With a large scale field trial, coupled with a donation database from a French charity, we find with a segment-level Bayesian model, a very significant influence of the appeals scale and of  'round' scale values, such as those appearing on common bank notes, on distribution of donations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2003</span>"
    "keywordList" => ""
    "docPreview" => "<b>Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior</b><br><span>2003-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}