Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4388"
  #_source: array:26 [
    "id" => "4388"
    "slug" => "are-the-advantages-of-pioneers-and-followers-specific-on-the-web"
    "yearMonth" => "2002-01"
    "year" => "2002"
    "title" => "Are the Advantages of Pioneers and Followers Specific on the Web?"
    "description" => "MANCEAU, D. et LE NAGARD, E. (2002). Are the Advantages of Pioneers and Followers Specific on the Web? Dans: <i>Proceedings of the 31st EMAC Conference. Marketing in a Changing World</i>. European Marketing Academy (EMAC)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => "Proceedings of the 31st EMAC Conference. Marketing in a Changing World"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Le papier analyse l'étendue et la nature de l'avantage du pionnier et du suiveur pour des sites Internet. A l'aide d'une enquête qualitative à base d'entretiens semi-directifs avec des managers, il démontre que beaucoup des avantages traditionnels du pionnier, qu'ils soient liées au comportement du consommateur ou à la stratégie, alors que d'autres avantages spécifiques apparaissent."
      "en" => "The present article analyses the extent and nature of pioneer and follower advantages for Internet website firms. Using a qualitative survey which is based on semi-directed interviews with managers, it demonstrates that many of the advantages that are traditionally associated with a pioneer status, whether related to strategy or to consumer behaviour, disappear whereas other advantages, suddenly appear."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T00:21:50.000Z"
    "docTitle" => "Are the Advantages of Pioneers and Followers Specific on the Web?"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Are the Advantages of Pioneers and Followers Specific on the Web?</b><br><span>2002-01 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Are the Advantages of Pioneers and Followers Specific on the Web?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.10535
  +"parent": null
}