Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "5434"
  #_source: array:25 [
    "id" => "5434"
    "slug" => "are-companies-being-unfair-to-the-bottom-of-the-pyramid-consumer"
    "yearMonth" => "2014-06"
    "year" => "2014"
    "title" => "Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer"
    "description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer. Dans: 5th Subsistence Marketplaces Conference."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "CHANDRASEKARAN D."
      ]
      2 => array:1 [
        "name" => "SEN S."
      ]
    ]
    "ouvrage" => "5th Subsistence Marketplaces Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2023-12-01T16:22:15.000Z"
    "docTitle" => "Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, CHANDRASEKARAN D., SEN S."
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, CHANDRASEKARAN D., SEN S.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2014</span>"
    "keywordList" => ""
    "docPreview" => "<b>Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer</b><br><span>2014-06 | Communications dans une conférence </span>"
    "docType" => "research"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.949668
  +"parent": null
}