Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "7897"
  #_source: array:26 [
    "id" => "7897"
    "slug" => "an-experimental-study-of-the-effectiveness-of-sport-sponsorship-stimuli"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli."
    "description" => "LARDINOIT, T. et DERBAIX, C. (1997). <i>An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli.</i> ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
      1 => array:1 [
        "name" => "DERBAIX C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche est centrée sur l'efficacité mémorielle du parrainage terrain, du parrainage TV et, de leur combinaison. Les deux premières modalités engendrent des effets hautement significatifs mais aucune interaction n'apparaît."
      "en" => "The research is focused on the memory impact of different types of sponsorship on television viewers. Three types of sports sponsorship are indeed studied : Television sponsorship, field sponsorship and their combinaison."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli."
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>, DERBAIX C."
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry, DERBAIX C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli.</b><br><span>1997-01 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">An Experimental Study of the Effectiveness of Sport Sponsorship Stimuli.</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}