Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9617"
  #_source: array:26 [
    "id" => "9617"
    "slug" => "an-empirical-study-of-the-temporal-aggregation-bias-in-stochastic-models-of-brand-choice"
    "yearMonth" => "1979-08"
    "year" => "1979"
    "title" => "An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice"
    "description" => "BEMMAOR, A.C. (1979). An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice. Dans: <i>1978 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association</i>. San Diego CA:  American Statistical Association (ASA), pp. 842-845."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "1978 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association"
    "keywords" => array:3 [
      0 => "Zero order brand choice"
      1 => "Runs test"
      2 => "Dependence"
    ]
    "updatedAt" => "2021-07-13 14:31:17"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "842-845"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article propose un test d'indépendance entre les choix de marques consecutifs pris au niveau individuel. Ce test est fondé sur l'hypothèse de stationarité du processus de choix.  L'article  montre sur trois catégories de produits de grande consommation que l'hypothèse d'indépendance ne peut être rejetée uniquement quand les séries de choix consécutifs sont courtes."
      "en" => "Using runs tests on sequences of individual-level brand choices for several product categories, the author shows that choices are consistent with nonstationary behavior for the majority of households."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T15:21:45.000Z"
    "docTitle" => "An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1979</span>"
    "keywordList" => "<a href="#">Zero order brand choice</a>, <a href="#">Runs test</a>, <a href="#">Dependence</a>"
    "docPreview" => "<b>An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice</b><br><span>1979-08 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">An Empirical Study of the Temporal Aggregation Bias in Stochastic Models of Brand Choice</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.119175
  +"parent": null
}